About the Journal

ARCIKA: Journal of Marketing Strategy and Innovation (JMSI) is a peer-reviewed scientific journal dedicated to publishing high-quality research and scholarly works in the fields of marketing, business strategy, innovation, and related disciplines.

The journal serves as an academic platform for researchers, lecturers, practitioners, and policymakers to disseminate original research findings, theoretical developments, literature reviews, and empirical studies that contribute to the advancement of knowledge and practice in marketing and strategic management.

The scope of JMSI includes strategic marketing, digital marketing, consumer behavior, brand management, marketing analytics, innovation management, entrepreneurship, business strategy, competitive advantage, organizational performance, customer relationship management, sustainability marketing, and emerging trends in marketing and innovation.

JMSI is committed to maintaining rigorous academic standards through a double-blind peer-review process. The journal promotes the dissemination of impactful research that addresses contemporary challenges and opportunities in business, marketing, and innovation environments.

The journal is published three times a year, with issues released in March, July, and November.